The Importance of the Denouement

Joy Youell
Hireawriter
Published in
3 min readAug 7, 2024

Imagine watching a thrilling movie that ends abruptly at the climax, leaving you hanging without any closure. Frustrating, right? This scenario made me ponder the significance of the denouement in storytelling. The denouement is that “sigh of relief” after the climax, the extra scenes that wrap up the story and bring it to a satisfying conclusion. Why do we need a denouement? Why not just end the story at the climax?

The Role of the Denouement

If we chop off the narrative at the climax, we leave the reader with an unsatisfying ending. The climax answers the major dramatic question (MDQ) of the story, driving it forward and giving it momentum. The denouement provides follow-through, giving context to the MDQ’s answer and bringing closure to the story. It answers the question: “So what? What was the whole point of this story?”

Literary Examples

The Hunger Games
Consider the climax in The Hunger Games. This is the moment when we discover whether Katniss Everdeen survives the horrific Games. Now imagine the story ending right at the moment Katniss and Peeta are about to eat the poison berries. Without the denouement, knowing Katniss survives doesn’t mean much. The denouement in The Hunger Games provides follow-through with an additional chapter where Katniss and Peeta are interviewed, raising stakes and tying up loose ends.

Murder, She Wrote
If you’ve ever watched Murder, She Wrote, you know exactly what I’m talking about when it comes to the denouement. After Jessica Fletcher reveals the murderer, there’s always one last quick scene where Jessica and her friends sit around and talk. This scene, often ending with Jessica laughing, makes it clear that Jessica and her friends have lives beyond solving murders. It gives the story a feeling of expansiveness.

The Meaning of the Denouement

The word “denouement” originates from the French verb “denouer,” which means to untie or unknot. A true denouement is about release and expansion, untying the knots created in the story. It provides closure while also creating a feeling of expansiveness, making it feel as though the story extends beyond the pages.

Denouement in Marketing

The denouement is not just a storytelling concept; it also applies to marketing. In a marketing campaign, the climax is the moment the customer makes a purchase. But the story doesn’t end there. The customer starts a new journey, transitioning from a prospective customer to a potential superfan. This new journey is the denouement of the previous one, creating a feeling of continuity and expansiveness.

Denouement in Life

In life, we often experience moments when one chapter ends and a new one begins. When my beloved Office Cat passed away, it marked the end of a chapter. But adopting a new kitty opened up new possibilities, making it feel as though a new chapter was beginning. This new kitty, dubbed Office Cat 2.0, brought a sense of hope and anticipation, creating a feeling of expansiveness in our lives.

The denouement is an essential part of storytelling, marketing, and life. It provides closure and a sense of expansiveness, making it feel as though the story or journey extends beyond the climax. Whether in literature, marketing campaigns, or personal experiences, the denouement allows us to fully appreciate the journey and look forward to new possibilities.

Originally published at https://www.hireawriter.us.

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Joy Youell
Hireawriter

Joy Youell is a copywriter and content strategist for, leading in business ads, blogs and more at hireawriter.us