When A Cosmetic Company Saved India

Lakme by Tata group helped India save billions of US dollars in foriegn exchange

Photo by Jazmin Quaynor on Unsplash

India was a nascent nation in the 1960s and faced hurdles from all sides. The most important of them was the depletion of foreign reserves. India primarily spent its foreign reserves on one particular product. The prime minister of India called on JRD Tata to fix the…

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