Dec 3, 2021
4 min read
Pepsi Once Traded Tons of Soda For Soviet Submarines
A tale of business in the late USSR
In the 1980s, Pepsi really wanted to sell cola to the communists. There had been a gradual thaw between the reformers in Moscow and the west regarding capitalist business ventures within the Soviet Union. Pepsi quickly saw the USSR as an emerging market for potential new soda drinkers. Coke hadn’t gotten there first…
