6 Fascinating Ways Content Marketing Can Help Your Business Grow
Content marketing has become a great strategy for lead generation. It falls within the second stage of the inbound marketing methodology (Hubspot,2018). Many of you may think that Content is just a support for marketing efforts but you should definitely give that a second thought.
Most business believe that content marketing is not worth the effort but nowadays Content Marketing has become an essential part of your overall marketing strategy. We will share with you some of the fantastic ways that content marketing can help your business grow.
1. Content Marketing is cost effective
Demand metrics has estimated that it costs 62% less to launch and maintain a content marketing campaign than any other form of marketing. The Entrepreneur has said that more than 60% of US online consumers purchased a product or services after reading about it on a blog. This is why it is so important to put effort into the content that you write.
2. Content Marketing provides value to your customers and potential customers
As customers see that you are providing them with quality, informative and well-researched content, they will start treating your brand like a trusted friend. Eventually they will turn to you to get your services. Remember, it is also important to provide quality content versus quantity.
3. Great content will help you build authority and credibility
Authority and credibility make a great customer base for any business. Authentic, credible, and genuine content will bring on quality leads and demonstrate your knowledge and trustworthiness through the awesome content that you share. This will make your readers feel empowered to make informed decisions. You have got to show that you are an expert in the industry!
4. You will gain a competitive advantage over those not providing content
Content can help you gain a competitive advantage through many different channels. Creating collaborative content can help you keep engagement high and sharing the right content through the right platforms can create a consistent outreach. Show your readers what they are looking for, at the right time and be ready build a good community.
5. Content helps you improve organic search rankings
Content marketing will put you in front of those searching for the information that you are providing. Your content can be effectively used to drive traffic to your website.
6. Good content will generate traffic to your site to improve lead generation
Engage your prospects with brilliant content. There are millions of distractions competing for their attention so you gotta put some effort on this. In order to generate traffic you got to respond to your prospects needs. Do they need to know how to do something in specific? Share a how-to video! Are there any popular problems that you can help them solve? Write about it!
Now that we have shared with you the importance of content marketing and how it can help your business grow, are you considering implementing a content marketing strategy to your business? Tell us about it! Hope you find this blog helpful and if you do don’t hesitate to share it with your fellow friends!
Originally published at www.hitedigital.com on October 24, 2018.
