7 Reasons Why Hiring A PPC Agency Is the Best Decision for Your Business
If you’re a business owner and haven’t been living under a rock, it’s likely you’ve heard of Google Ads. If you haven’t, you’re going to want to read this. Google Ads is an online advertising platform developed by Google where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users. If you’re a small-medium sized business owner trying to give your business a competitive edge, you must get a Google Ads campaign up and running. Google Ads is both a platform that can propel your business to the next level, or completely damage your bottom line. This is because the pay-per-click world is highly complex, and if you have little or no experience you will waste tons of money.
PPC advertising has the potential to deliver highly qualified & targeted traffic to your site, but it takes a lot of technical know-how to do it effectively without wasting your hard-earned dollars. So, what do you do? You hire a PPC Agency that can do the job so much more successfully than you! This will increase your chances of reaching your advertising goals, while allowing you to focus on growing your business.
PPC agencies count with vast years of industry experience and will help your business achieve the highest return on investment possible. Still not convinced? Let me lay out several (although not all) reasons why you should hire a PPC agency to avoid headaches and losses.
Consider the 7 reasons below:
1. Conversion Tracking
Could you imagine if you weren’t tracking your business’ revenue/expenses? Chances are you’d end up filing for bankruptcy. The same applies for PPC advertising.
What is a conversion?
A conversion is simply any meaningful action completed by a visitor on your site. This could be a subscription, filling out a contact form, booking an appointment, making a phone call, etc. However, to be able to track conversions you must have some technical knowledge installing pieces of code in the back-end of websites without damaging the site itself. Not an easy task for the inexperienced. Not to mention, call-tracking tools can be expensive. Nevertheless, tracking conversions will allow you to know what’s working and what’s not, so you don’t sail blind and waste enormous amounts of money. This will allow you to know your top converting keywords, ads, landing pages, services, etc. Ultimately, you will be able to tell exactly where that conversion came from. With this golden data at hand, you’ll be able to optimize accordingly to maximize your results. See, proper conversion tracking is a no-brainer.
2. It requires skills & experience
If you are like me, then you are the type of person that thinks anything is possible! However, you will also quickly realize that PPC advertising requires a great deal of knowledge, skills, and experience. You can familiarize yourself with the theory aspect of PPC advertising but running effective pay-per-click marketing campaigns take years of practical experience to gain the knowledge required to properly manage and optimize campaigns that will produce positive returns.
3. Leverage on your PPC strategists’ experience in your industry
There is a high chance that PPC agencies across the board have worked for clients in your industry. For example, if you own a roofing company and wanted to take your business to the next level through paid advertising, a PPC strategist will likely know which keywords and match types work best, the type of ad copy that should be used, and the proper structure for high-converting landing pages. All this experience will put you at ease because you know that there will not be any ‘testing’ with your marketing dollars. They are going to managed in the best possible way. Competitive advantage at its finest. Pretty sweet huh?
4. Keyword Research can be complex
Keywords/search queries are the basis of all PPC marketing campaigns. Remember, you are bidding on keywords/search queries that your prospects are typing into the Google search engine for a chance to show your ads to them, although you will only pay Google if your ads are clicked on. I’m sure you could come up with a few of them, easy enough right? What if I told you that there are hundreds of potential keywords to choose from with several keyword match type variations and costs? Not to mention, demand for each keyword varies, as well as its search volume. See why this can get tricky fast? PPC agencies count with the tools and know-how to choose the keywords with the right intent, for the right price, and the right volume. Save yourself the headaches.
5. Creating effective ad copy is more than just writing words
Picking the right keywords for your marketing campaign isn’t enough, you also need to create enticing and effective ad copy that sells. The best pay-per-click ads generate superior click-through rates, which in turn, increases the opportunities of you converting a prospect into a lead and eventually into a customer. PPC strategists continuously educate themselves on how to write persuasive ad copy that speaks directly to prospects and gives them reasons to buy from you. Great ad copy will increase your ads’ quality scores and in turn lower your cost-per-clicks which will decrease your cost-per-acquisition. Unless you have the time to read books from the historic copywriting masters such as: David Ogilvy, John Caples, Claude Hopkins, Rosser Reeves, and others, your best bet is handing it over to a PPC strategists that already has years of experience under their belt.
6. Knowledge in landing pages, squeeze pages, & funnels is a must
Landing pages and squeeze pages are all built with one purpose in mind — to avoid overwhelming website copy and get users to convert as quickly as possible. A well-structured funnel will guarantee to keep users engaged and moving in the direction that you want them to move in. In other words, you need to know how to guide users to take the actions that you want them to take while on your pages. If you can’t effectively guide users through to the end goal, they will leave your page and find a competitor that can. Poof, there goes potential business.
7. Leave it to the pros & focus on growing your business
There are hundreds of agencies across the U.S and high demand for skilled digital marketing professionals. That alone proves a point. Think about it, would you want to spend several hours of your day learning this stuff for months just to get a PPC campaign off the ground and risk wasting your money? Or would you rather hire a PPC agency and let a professional PPC strategist manage your campaign and generate new business for you as quickly as possible while you focus on growing what you’ve worked so hard for? That’s what I thought.
My hope by now is that you’ve realized that if you’re wanting to incorporate a pay-per-click marketing campaign to your overall marketing strategy, an agency is the way to go. Imagine, I’ve only mentioned 7 reasons, but I could easily add another 10. I’ve seen thousands of dollars wasted from clients that were previously running their own PPC campaigns but are now seeing 5x more results with ¼ of their PPC budget by simply letting a professional handle it. So, now you have enough information to stop you from making dumb mistakes, Voilà! — I’ve just saved you thousands. You can thank me later.
Originally published at www.hitedigital.com on November 14, 2018.
