Video Roundup: 5 Great TedX Talks on Digital Marketing | Hite Digital
There’s so much to learn about the world of digital marketing. Let these five experts open your minds to new ideas (or rethink old ones) on how we as marketers target audiences, tell stories, and challenge ourselves.
Nicole Martin: Bridging The Gap: Personalized Marketing
Nicole Martin explains the gap between marketers’ focus on an individualized experience and consumers’ worry about privacy, busts some myths, and considers how we can improve together.
Standout quote: “Who here has been personally victimized by an ad online?”
Define it: Creative empathy (n). knowing what seems more invasive than helpful; being transparent.
Mike Osswald: Making Sense Of Marketing In The Digital Age
Mike Osswald outlines the basic “old” principles of marketing and their application in a new age, and emphasizes the importance of listening.
Standout quote: “Marketing is telling people that you have what they need, and listening to what they care about.”
Ashley Fell: Why Storytelling Is So Powerful In The Digital Era
Researcher and data analyst Ashley Fell discusses communicating relatable data through visuals and stories in our technological age.
The Four I’s of good stories
- Maintain interest
- Inspire us
- Instruct us
- Involve us
Crazy facts: 90% of information transmitted to the brain is images, and it’s processed 60,000 times faster than text.
Siddharth Lal: Lessons From A Life In Digital Marketing
Siddharth Lal talks about his huge success as a digital marketer in Australia, and why he left it all to start over and launch digital marketing in India.
Lessons from His Life
- Don’t procrastinate.
- Start working on your bucket list.
- Save a little money every month.
- Create great memories.
- Follow your passion.
- Never stop challenging yourself.
Standout quote: “At this point, life was no longer challenging. I worked 2 hours a day in my pajamas, because the money was coming in.”
James Dempster: What The Ancient Greeks Can Teach Us About Digital Marketing
James unpacks the ancient history of digital marketing, including how the minotaur was propaganda, the scene from Gladiator where Maximus endorses olive oil, and why we are all Narcissus on Instagram.
Best takeaway:
Any successful marketing campaign contains the three elements of persuasion explained by Aristotle: logos, pathos, and ethos. Logos (logic) is any statistical analysis or data; pathos is the emotional content we use to appeal to consumer’s emotions; and ethos is the credibility or trust consumers have in our brand.
