You need evergreen content!
This is the number one strategy in content writing, aside from SEO keyword research to get to that first page of Google.
Evergreen content is always relevant, no matter the era and will be a steady source of traffic to your website.
To increase your chances of being found, make sure that the majority of your content stands the test of time by avoiding topics that are date specific or super trendy. Trendy and viral topics may help drive traffic temporarily, but it’s not a long term solution.
Don’t use overly technical language, write for the person who’s frantically searching google for that one piece of information.
The evergreen tree never loses its leaves through the seasons, so why should your content?
Is evergreen content part of your current content strategy?