SPANOS FINE JEWELRY: TURNING A LOCAL GEM TO A GLOBAL GIANT

SPANOS FINE JEWELLERY IS A LUXURY BRAND WITH LOCAL AND INTERNATIONAL EXPOSURE.

THE CHALLENGE.

Being a brand with more than 40 years of experience in the market Spanos wanted to set the grounds for the next generation of fine jewellery that goes beyond borders of our island.

THE SOLUTION.‍

With a collaboration starting in the middle of the pandemic, we had a lot of lead time in front of us to analyse the current status of the market. By conducting customer surveys, deploying a brand strategy workshop and initiating test campaigns into the local market to analyse the buying pathway of luxury shopping we ended up with a clear direction for growth. Optimise the brand image, develop a fully immersive e-commerce experience and grow the marketing funnel across channels to build engaging relationships with potential and existing clients.

KEY RESULTS.

• Clearly identified buyer journeys across different target segments
• Developed an online experience that drives sales
• Gathered insights and intelligence from 12 months of campaigns to advance our activities from the local to the European market