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Amazon will use its new Dash Carts to track the movements of shoppers at its new Amazon Fresh retail stores. (Source: SSRN, FIS)

The Secret Hiding Inside Amazon’s New Smart Shopping Carts

matt newberg
Jul 23 · 7 min read
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Amazon’s new Fresh store in Woodland Hills, CA (Left) will serves as a test ground for the Dash Cart (Right). (Source: HNGRY, Amazon)
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Amazon’s Dash Cart uses an Android tablet as its touchscreen and relies on cameras, sensors, and a scale to perform self-checkout. It is speculated to use Wifi/Bluetooth triangulation to track customers’ journeys throughout its Fresh retail stores. (Source: Amazon)
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Two sample paths analyzed by Fader and Bradlow in their preliminary research using PathTracker data. (Source: SSRN)
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Product shots of Springboard’s CONCIERGE smart cart hardware and user interface from 2009. (Source: Cargo)
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Sorensen Associates’ PathTracker research slide. (Source: Storeboard Media)
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In addition to its transaction fees charged to retailers, Instacart’s business model heavily relies on advertising dollars from CPG brands.
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Caper launched its smart cart pilot with Canadian grocer Sobeys in Oakville, Ontario in November 2019. (Source: Global News)

HNGRY

food x tech: 2030 // hngry.tv

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