WELCOME 2017… Oops

Holachef
Holachef
Published in
3 min readDec 28, 2017

Err….slightly late on that right?

But then, we have decided to come out of the coma (millennia later!). You mean, closet? If the closet is made of our favourite dosa, then yeah. But no guys, we’re talking about the kind of coma we all get into all the time after that heavy Butter Chicken and Paratha meal. Not one, multiple times. The food coma.

Who are we? Lovers of delivery food, try-ers of every millennial flavoured coffee, serial right swipers, warriors of fire-breathing chutneys, future bitcoin billionaires, purveyors of unicorn toast and homegrown experts on Netflix and chill.

Our sales warlords decided to stay in their own coma made of tighter budgets ignoring the angels of content. Sure, you need crazy discounts, marketing cliches and new menus to revv up the customer’s imagination. But they don’t seem to know that our conversations might just be the beginning of a whole new relationship. Silly fellows. Their wholesome plans on making campaigns work got them sitting on FB like a beached whale — doing nothing.

So much has happened since our last chit-chat. A certain narcissistic orange-haired dude (whose name rhymes with Drumpf) has been making everyone’s life miserable and we got him chained to our whatsapp in multiple memes. Our blog needed his jokes but we’re tongue-tied just like the Americans this fall. Gujarat elections made us go all “Holy cow!” Virushka made us all nostalgic about old-fashioned romance and yummy pasta while GST (should we call it the Gobi Swag Tax) and Demonetization saw a collection yawn from everyone - economic prosperity is a time-consuming, soul-sucking process, innit? But puhleeze, we’re now officially paying to eat, drink and breathe (hello, Delhi smog!).

Folks here at Holachef didn’t sit back either. They went ahead and literally reinvented the wheel by spinning it (apparently, you guys got our accounting team raises by using a gazillion coupons). The over-excited bunch decided they couldn’t wait for 45 minutes to serve you food and went ahead and opened a full-fledged café called the Pizza Cube Café. Been there? No? You should! And there’s so much more that they want to share.

End of mandatory Holachef marketing paragraph (talk about subtle brand integration)

Anyways, we have decided that the blog is our whatsapp, our Insta-stories and snapchat all rolled into one now onwards. Let’s keep this dialogue on. That is our new year resolution for 2018 (ask us again when we have forgotten all about it on January 1st 11:59 PM).

Why don’t you tell us what your new year resolution is? Tweet back with “Hey @Hola_Chef, My new year’s resolution is to stop hanging out with people who ask me about my New Year resolutions!” and we’ll know you are sorted in life. Oh and as a high five, we will throw in a surprise.

Post-Blog Credits (We swear Marvel snatched our ideas diary from the hospital)

Vijay from Accounting is not happy. You have heard from him right? After buying himself a Vada Pav through the bonus earned by saving 0.01% of costs through the inactive blog, he is now onto something else.

His cost-saving sense has been itching again. And his sights are on two foodie friends whose bills keep him busy. The ones we can’t live without — the layered Aloo and nifty Paneer. *shudders* Are they next? Epic food wars might just be around the corner. Difficult choices will have to be made. Who will you choose? Until next time.

--

--