holoride Investor Spotlight #4: Morningstar Ventures
We’re excited to share another key investor of holoride: Morningstar Ventures. Find out more in this Investor Spotlight and learn about their motivation to support holoride.
Enjoy reading!
We spoke to Danilo S. Carlucci, co-founder and Chief Investment Officer at Morningstar Ventures, and here’s what he had to say about holoride:
Why did you invest in holoride?
At Morningstar Ventures we are very much focused on the intersection between the real world and the blockchain space, and are thus actively seeking to support founders who have a strong traditional background in a relative field, and are now looking to leverage blockchain technology to bring something new and exciting to the market of their expertise.
In the case of holoride, the product, the vision of the founders, and their professional background in the automotive and mobility sector spoke very much to our highlighted interest.
Of course, knowing that the team chose the Elrond network for their chosen technology to realize their vision, fuels us with excitement and drives us to support the team to the best of our capabilities.
Why does the market need holoride?
Entertainment, technology, and mobility are three themes that are truly global, have no borders, and are always evolving. Thus, combining the best of these themes via holoride represents a great market opportunity, and a new way for blockchain technology to become more engaged and intertwined with our everyday life.
Why is now the right time?
Although there is a tremendous interest in blockchain technology across all industries, it is first-movers and their successful use cases that pave the way for true adoption. This is something we are clearly seeing with decentralized finance and as of late particularly the gaming industry. For holoride and the automotive and mobility industry as a whole, the time to step into the digital assets space is better than ever before — being the first mover will come with its challenges, but it will also provide the opportunity to educate and shape an entire ecosystem.
About Morningstar Ventures
Morningstar Ventures is an investment firm backing ambitious ideas by early-stage founders. Based in Dubai, Morningstar Ventures focuses primarily on the blockchain and digital assets space and is led by Chief Investment Officer Danilo S. Carlucci. The firm is active in both token investments and equity investments and has a particularly strong interest in the Elrond ecosystem.
About holoride
The German startup holoride creates an entirely new media category for passengers by connecting XR content with data points from the vehicle in real-time. These data points include physical feedback like acceleration and steering, traffic data, as well as travel route and time.
Open to all content creators and car companies, the technology has the power to change backseat entertainment forever; holoride technology significantly reduces motion sickness, opens up a new layer of immersion in games or educational journeys, and creates a stunningly immersive experience.
The tech startup was founded end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, which holds a minority stake in the startup. It was hailed four times “Best of CES” (Las Vegas, Jan 2019) and has been acknowledged as “Best Inventions of 2019” by TIME Magazine. In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.
