Meet the holoride advisors: Greg Castle
Greg Castle is the Managing Partner of Anorak Ventures, a seed-stage venture capital firm focused on emerging technology. Based in Silicon Valley, the firm has 42 portfolio companies in areas including VR/AR, robotics, computer vision, deep learning, and artificial intelligence.
Greg has worked closely with and invested in over 80 seed stage companies, counting five companies that achieved +$1B valuations (Oculus, Flexport, Anduril, Mux, and Rec Room). He invests internationally and leverages his network to help unlock new partnership and funding opportunities.
Prior to becoming a venture investor, Greg held senior strategic and marketing roles at Scaleform (acq. 2011), Autodesk (NASDAQ: ADSK), and Glassdoor (acq. 2018).
As an entrepreneur and corporate marketer that turned into a venture investor, Greg will advise holoride on funding and financial opportunities. With this strong expertise in the startup scene and his focus on early-stage, disruptive technology, we’re extremely happy to have him in our corner.
About holoride
The German startup holoride creates an entirely new media category for passengers by connecting XR content with data points from the vehicle in real-time. These data points include physical feedback like acceleration and steering, traffic data, as well as travel route and time.
Open to all content creators and car companies, the technology has the power to change backseat entertainment forever; holoride technology significantly reduces motion sickness, opens up a new layer of immersion in games or educational journeys, and creates a stunningly immersive experience.
The tech startup was founded end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, which holds a minority stake in the startup. It was hailed four times “Best of CES” (Las Vegas, Jan 2019) and has been acknowledged as “Best Inventions of 2019” by TIME Magazine. In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.
