Interactive Panel for Neutrogena HydroBoost
For the Hydro Boost campaign, we created a panel that could interact with the pedestrians giving a boost on the day, for that, we used the brand guidelines, colors and fonts, so that the recognition was facilitated and animations had be fluid and fast, since attention was a decisive factor for the success of the project.
The choice of technology was also very important, since the interent connexition was limited and it was important that both systems worked well for the impacted and the copywriters who sent messages via laptop or mobile which were displayed milliseconds later on the panel.
Tests were developed internally capturing the reaction of employees and adjusting font sizes and contrast, taking into account the useful distance we would have between the position of the user, the panel and the time of reading.
Leandro Costa is a Brazilian creative developer based in Dublin and working as front-end developer & designer at Boys and Girls.
