3 Lessons From Joe Rogan’s $100 Million Dollar Spotify Deal
On May 19, Joe Rogan announced in a 54-second video that he would be taking his podcast exclusively to Spotify.
Announcement: the podcast is moving to @spotify!
Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify, including the video version.
It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now.
We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year.
I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!
The announcement sent shockwaves through the online world. Spotify stock soared, and it was reported by the Wall Street Journal that the multi-year deal was worth in excess of $100 million dollars.
“The Joe Rogan Experience” has long been one of the most popular podcasts in the world. It holds a perennial top 3 position on iTunes and has hosted a dizzying array of guests since it’s inception in 2009.
