Read how you write; write how you read.
Content is like food. You are what you consume. Just look at what’s happening to people in Russia because of propaganda. Putin knows this. (So did the Germans when they invented radio propaganda in WWI.)
It’s simple, yet so few people use it. Rule of thumb: If you want to create something extraordinary, consume something great.
Want to make brilliant podcasts? Consume brilliant podcasts. Want to write awesome books? Read awesome books. Want to write viral blog posts? Read viral blog posts. So on, so forth. You get the point.