Apr 21
12 min read
Abercrombie & Fitch: Can We Believe The White Hot Hype?
Netflix recently released White Hot, a documentary about "the rise and fall" of the 90s shopping mall mainstay, Abercrombie & Fitch. The film breaks down the audacity of former CEO Mike Jeffries to inject exclusion into every aspect of the clothing shop over decades of controversy, how they impacted young people, and eventually, became uncool.
