Chatbots for real estate. A new attitude.

Burduja Irina
Extremesetup
Published in
3 min readApr 8, 2019

As we can understand from the title, this article will be dedicated to those chatbots which are doing their job within the real estate sector. A sector representing any land, building or other construction raised or embedded in a field.
Regarding chatbots in real estate, these artificial intelligence based algorithms have remodeled the way we procure, sell or rent properties as long as communication has always been the key to successful relationships and real estate branch is not an exception.
One of the most crucial reasons why real estate agencies should incorporate a chatbot in its own structure is that many users want to have access to information in a prompt and accessible way. They want quick answers to questions that are more or less complicated, without spending a lot of time in their detailed search.
It is obvious that all users interested in selling, buying or renting a property have some common initial questions which turn into a continuous, repetitive process for an agent. And in this context, a chatbot appears as the “main player” who fulfills by its abilities two basic tasks: helps to operate better with the time and workforces available and as long as a chatbot is accessible 24/7 it offers attention to any interested person, at any time, catching his/her eye and subsequently transforming a simple user in a potential client.
Here are some examples of questions from this field (real estate) that a specially developed chatbot can address easily and in a short time to any site visitor, without requiring the involvement of a real specialist. These might be questions concerning listing information, the type of property, its location, its price, the desired time of business dealing and others the same via SMS or either third-party messaging platforms.
Another aspect of this industry lies in the type of product proposed. Considering the fact that realtors can not come with their product to the customer and the customer, on the other hand, is forced to move at the place where the property itself is located. Here arises another advantage in the consolidation of a chatbot with a real estate agency. This smart computer system can give the customer a short virtual tour, like a preview showing him/her the property previously.
Another aspect might be the unwillingness of today’s generations to get in touch with a real estate agency through phone calls. This requirement seems to discourage website visitors and they renounce without asking relevant questions or leaving their contact information. And again the chatbot comes with the solution. It is more acceptable for a person to button a few words for sustaining a small conversation with a bot, this being a simple and perfect way for both sides to exchange contacts.
A chatbot is also more effective in promoting a company’s brand, unlike a simple ad. Because of the competitiveness in the world of real estate agencies, it is sometimes difficult to brave it out. Therefore, you can learn your bot to talk with the company’s brand voice or send messages on the brand to be promoted.
There are many opportunities that the chatbot developers are making available. All of these opportunities encourage real estate agencies to multiply their earnings. Assuming these benefits means to think about incorporating a chatbot to a certain website instantly. Once it is incorporated into a structure, the profits would not be late.

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