Adobe Makes Waves by Earning Highest Score for Martech

Kimberly Melton
Hoodoo Digital
Published in
1 min readNov 22, 2022

The Forrester Wave™ — a guide for those making a purchase in the tech marketplace — has once again evaluated enterprise marketing suites, demonstrating that Adobe is still the best option available on the market.

The evaluation scored various marketing suites, including Microsoft, Oracle, and Salesforce, on 25 criteria, varying from the management of data, real-time interaction, content and assets, and much more.

When it comes to martech, Adobe is the best-in-class, earning the highest possible scores in each category. About Adobe, Forrester said, “Adobe’s EMS offering will appeal to enterprises with the scale, digital footprint, and sophisticated use cases to benefit from a platform tech approach that binds insights, content, and orchestration together.”

Hoodoo is proud to partner with Adobe to deliver cohesive customer experiences with its products in support of our clients’ business goals. Whatever you need in an Adobe Experience Cloud integration, our talented team can tip the scales in your favor. Contact us to discuss how you can achieve your goals with Adobe’s top-rated, cutting-edge technology.

Originally published at https://www.hoodoo.digital on November 22, 2022.

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