Give the People What They Want — Using Search Data

What if your customers could tell you, in their own words, exactly what they are looking for? Chances are that they already are — through your website’s search tool.

A site-specific search tool provides a unique opportunity for personalization as you are able to better categorize your audience into unique segments based on how they are searching for information on your website. For some of our clients, that directly relates to Cludo’s new product, Audiences. Audiences connects to Google Tag Manager, allowing you to deliver more personalized content based on user site behavior.

Previous interactions with your web pages can trigger categorization, or traits, within Google Tag Manager. For example, if a prospective partner visits our web page about our analytics services, Google Tag Manager can put that user into a unique segment. In this case, it would be “interested in analytics support.”

In conjunction with Cludo’s Audiences, a search on your site for specific content can yield results that align with interests your users have expressed in the past, such as page rankings and banners — all directing them to relevant content based on their visitor profile.

Audiences is an add-on feature of Cludo’s tailored search services that improves Hoodoo Digital’s (now Rightpoint) ability to understand user intent and inspire users to convert. You can learn more about the launch of Audiences in this blog post from Cludo, or contact us to learn more about implementing Cludo on your website with the Cludo connector.

Originally published at https://www.hoodoo.digital on October 14, 2022.