Which Tag Management Solution is Best for You?

Author: Sara Wetmore

Tags, by definition, are snippets of code with the purpose of collecting data for analytics and other marketing tools. While implementing this code used to require programming expertise, now it can be added by marketing professionals by using a tag management system (TMS).

There are many reasons why you need a TMS; it can make you more efficient by allowing authorized users to update tags instantly, and it can keep you organized while you manage hundreds and hundreds of tags — just to name a few. All of this is crucial when you want to deliver more personalized digital experiences.

In this blog post from ObservePoint, they explain what tags are, how they work, and the different TMS options on the market. While the options are plentiful, ObservePoint breaks them down based on various priorities. For example, if you need simple integration with Adobe Experience Manager (AEM), Adobe’s TMS may be the best choice. However, if you have a limited budget, a more cost-effective solution would be Google Tag Manager.

Of course, as you begin your tag management journey, you will also want to work with a team that is familiar with the many tag management solutions that are available. Hoodoo Digital, now Rightpoint, prides itself on its familiarity with TMS best practices, so you can focus on what matters most: creating custom content that resonates with your audience. Contact us today if you want to discuss your TMS options.

Originally published at https://www.hoodoo.digital on September 29, 2022.