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BRANDING
On The Verge Of A New Age Of Enlightenment
Why the branding industry is in such dire need of disruption and how this presents a tremendous opportunity for small agencies
“Exploring a past you don’t remember in order to provide a truth you hope exists.”
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We are living in dark times. This much seems self-evident. The world is in the midst of cataclysmic change, and the level of uncertainty we face each day is astonishing. In addition to the social, economic, political, and environmental upheaval, we seem to be caught in a moment of particularly fallow cultural gravitas. A real dark age of creativity, with a troubling lack of originality and artistry.
Modern culture, such as it is, has been bombarded with a cacophony of barely updated remakes and endlessly derivative drivel in the form of sequels and superheroes, artificially generated slop made from the scraps of former hits, and the clueless delusions of computer programs fed with senile ideas and rehashed scripts. It’s become a seminal age for a dearth of inventiveness and threatens the very existence of inspired thought. The latest thing is to allow…
