Member-only story
BRANDING
Why Storytellers Matter
An international branding expert explores the value of authentic storytelling and how it informs the practical world
Not a Medium member yet? Click here to read the article.
Not long after we crawled out of the primordial ooze and discovered fire, human beings began to tell stories. We started painting on cave walls to document our lives, and as our brains and soft palettes developed, we told stories. Eventually, we learned to draw pictures of the sounds we made and began to write our stories down.
We told stories to explain the world around us, where we had come from, where we were headed, and why we were here. From this humble beginning, we branched out to religion, science, history, art, and literature. Early scholars were the healers and storytellers among us who were capable of decoding the world around us.
The world of religion, science, history, and literature was all one, indistinguishable from another. How could you understand the meaning of life without knowing where you had come from and where you were going? How could you transfer this information to the tribe without telling them a story they could understand and pass down?
