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Why There’s No Substance Behind Your Sparkle
Generative AI is technoglitter, the cheap bedazzling of marketing and entertainment with dubious results
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As far as I’m concerned, generative AI is little more than the bedazzling of marketing and entertainment by feckless tech bros looking to make a quick buck. The technoglitter of the 21st century. A whole lot of sparkle with very little substance. Look what I did! Even though it looks difficult, complicated, and expensive, it took almost no work on my part and cost me next to nothing. Isn’t that something?
It is something. The technology is truly impressive. Someone taught a computer to create derivative art by stealing the work of real artists, and then you asked it to replicate their work using an amalgamation of ideas from disparate data points. It looks legit. It sounds professional. The problem is, you didn’t do anything. Like teaching a chimp to type or a dog to sing. It doesn’t mean anything. It’s all sizzle and no steak. All hat and no cattle.
I saw an ad today for some video editing product that boasted it could take your boring video and make it dynamic by throwing a bunch of editing gimmicks in as prepackaged…
