Automating the “Process”

A coach once told us, “We always rush to buy the latest software but never end up using any of it.” He then asked, “If we buy your software, what’s going to make us use it?” Our simple and honest answer, “Nothing.”

Bill Gates put it best, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Technology relies on systems and processes to be in place; programs that fall short in providing these will find that automation does not work. We’ve learned over time that teams without clearly defined recruiting and player development processes should not purchase software. It’s a waste of their resources. Therefore, coaches have to be careful not to get sucked into technology products that sell a compelling vision of what could be without first taking a realistic assessment of what is. Instead of spending resources chasing the ideal, which is often unrealistic, teams should invest time in clearly defining and implementing processes that can then be automated.