5 Secrets To Increase Your Airbnb Bookings
Are you looking for strategies that can help you to increase your Airbnb bookings? Well, you’ve landed at the right place!
There is no doubt about the fact that as an Airbnb host, you are always striving to get more bookings for your property. In your effort to increase your Airbnb bookings, your first endeavor must be focused on increasing your search engine ranking. Because, the higher you rank on search engines like Google, the more number of bookings are assured for your property. So now you must be thinking about how to rank high as an Airbnb host?
There are a number of factors that will influence your Airbnb ranking on search engines. These factors will not only help you increase your Airbnb bookings, but also create a lasting impression on your potential guests. So let’s help you unfold these top 5 secrets that can play a huge role in increasing your Airbnb bookings.
#1 - The Right Pricing
The first and most important factor that can help you to increase your Airbnb bookings is the right pricing. You need to make sure that you are offering a competitive pricing for your Airbnb guests, because this is the one thing that will influence your bookings the most.
You can work on your pricing by getting an estimate of what other hosts are charging in your nearby areas. While working on pricing for your Airbnb property, make sure that your listing is neither priced too high, nor too low, because in both the cases you will not gain from your business.
Where high pricing will reap you lesser bookings, low pricing will keep you away from generating any profits despite getting a sufficient number of bookings.
So if you wish to build a successful listing for your Airbnb property as a host, see to it that you are offering a competitive pricing for your Airbnb guests.
#2 - Communication
Another crucial factor that can have a huge impact on your Airbnb booking rates is communication. Airbnb host who are quick to respond to guests requests definitely end up getting more bookings for their property. The more responsive you are as an Airbnb host the better will be your chances of ranking higher with your listings on search engines.
When you respond to a booking inquiry a week later or do not respond at all, it will definitely put off your guests and ultimately affect your booking numbers.
So if you wish to increase your Airbnb bookings, make sure that you act as a quick and attentive host by responding to all your booking requests in a timely as well as friendly manner. You can even get into the “Stats” menu of your Airbnb account and click on the “Standards” icon in the sub-menu to check your current response rate and work towards making it reach a 100% mark for ideal results.
#3 - Listing Quality
Listing quality is another significant component that has a tremendous impact on your Airbnb booking numbers. Airbnb guests are most of the times looking for effective and accurate listings that can help them provide an enriching experience for their journey. Therefore, it becomes extremely important for you as an Airbnb host to provide a listing that is not only complete, but also outstanding in its every aspect.
It is through your descriptions that your guests will get an idea about your space. So make sure that you include an attractive, detailed, and accurate account of your space along with mentioning the highlights of your property. Your listing descriptions should also clearly state your house rules apart from the facilities offered for by you for your guests during their stay at your Airbnb property.
Finally, when it comes to Airbnb listings, you cannot do without providing photos of your space.
Pictures will be your guest’s first impression.
So you need to work on providing only high quality images on your listing.
4 - Pick Outstanding Reviews
Picking outstanding reviews from your past guests can influence your search performance to a great extent. So if you want to rank your listings higher on Airbnb then you must work on collecting as much as positive feedback and high star reviews from your guests.
When it comes to reviews, quantity is equally important as quality.
This is because, large number of reviews means that you are a busy host and people love booking with you. In this way, quality along with the number of reviews plays a significant role in improving the ranking of your listing on Airbnb.
On this note, you must remember that negative reviews must not discourage you as an Airbnb host. In fact, you must take negative feedback in your stride by using it as a learning experience that will help you improve your guest’s experience in the future.
#5 - Get a Superhost
Last but not the least, one sure shot way of increasing your Airbnb bookings is by getting a Superhost status. Airbnb launched its Superhost program in the year 2016, with a prerogative to reward their most committed hosts with a special Superhost status.
Getting a Superhost status will instantly help you with better search ranking, increased booking rates, and eventually increased monetary gains.
You need to meet certain standards in order to be qualified for this Airbnb Superhost status. These criteria require you to host a minimum number of 10 stays per year, maintain a response rate that is 90% or higher, have a minimum of 80% 5-star reviews, and a record of honor confirmed reservations (rare cancellations by hosts).
So if you are willing to reap benefits with an increased number of Airbnb bookings for your space, then you must work towards getting an Airbnb Superhost status by adhering to all its required norms.
So what are you waiting for? Try implementing these simple hacks to shoot up your Airbnb bookings to just another level. Once you start following these tricks and tips to increase your Airbnb bookings, you will eventually witness your business grow in the best way possible!
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