Hotelcloud explains how the hospitality industry should innovate at Maranatha Group annual conference
In May 2016, Hotelcloud was invited by Maranatha Group to participate to a special roundtable meeting. The topic: In light of the latest Hospitality key perfrormance indicators, as a hotel, how to react to Airbnb & OTAs?
Led by Stéphane Soumier (Economic journalist at BFM Business), the roundtable included several Hotel Groups COO, CEO and also Blackbell / Hotelcloud COO — Sharon Brakha.
What did we learn at this event?
“Experience”. This abstract word was the leitmotiv of this passionate debate between hotel group owners, investors, architects and digital evangelists. They all agreed on the same idea, that for a hotel to survive today, it must offer somewhat of an experience to its guest.
Focusing on the digital experience, Sharon portrayed the daily usage of the Y generation explaining that smartphones had become true digital companions, offering experiences like never before. True companions in the sense that they serve as reminders (notification for a train about to depart), helpers (notification to inform you of your seat number), assistant (notification to book a uber when arriving at the train station)…
The message given to all hotel owners and directors was to start thinking of providing a way to give life to a digital companion that would seamlessly smoothen guest’s experience when staying in their establishments… Airbnb, Booking have already given life to their digital companion, allowing guest to chat with their hosts and instantly be alerted for any change of plan. It is therefore up to hotel owners to raise the bar and challenge themselves so as to be seen as crafter of experiences by the guest.
Hotelcloud and Maranatha have been working closely for almost two years to develop and give life to the perfect digital companion that will enhance the guest experience before, during and after their stay.