COLLAB IN THE SPOTLIGHT

Exploring your state: Holiday Inn Oceanside X April Koenig

A long weekend in Oceanside

Marie Martens
Apr 14 · 4 min read
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April Koenig is a travel and lifestyle blogger from sunny Southern California. Her motto? Live every day to its fullest. She lives in Huntington Beach with her daughter, Kelsey, and partner, Andrew. April started her travel blog ‘Love, Laughter and Adventure’ in May 2017 to share her adventures and inspire others to explore the world.

Holiday Inn Oceanside Marina Camp Pendleton Area is a family friendly hotel located in a classic California beach community with a laid-back vibe, beautiful beaches, the historic wooden pier and Cape Cod-style harbor village. With the Oceanside Harbor and Marina next to the property, guests enjoy boating, fishing, and surfing, as well as shopping and dining at the Harbor Village.

April and her partner Andrew spent 3 days in the So Cal beach town of Oceanside, only an hour south of their home in Huntington Beach.

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The collaboration

Holiday Inn Oceanside was looking for content to showcase the hotel and activities in the area. These were the collaboration terms both parties agreed on:

  • Pictures of the hotel and the local area (beach, harbour, dining, adventure, biking, kayaking, etc) with the right to use as an asset for media and marketing purposes.
  • Short video assets
  • Instagram post with the hotel geo-location included
  • Usage of the Oceanside and Visit Oceanside’s hashtags
  • A blog entry about the hotel and activities in the area

In return Holiday Inn Oceanside provided:

  • A free 2-night stay
  • Food and beverages in the bar and restaurant
  • Bike rentals

The results

April shared 2 posts on her Instagram feed and multiple stories with her Instagram audience of 32.000 followers. She also wrote a blogpost with recommendations on where to stay, eat and play. The social media posts received more than 4.000 likes and 200 comments. The Instagram stories were viewed more than 6.000 times and the blogpost was read 2.400 times (so far). A link with a discount code to book a stay in the hotel was clicked more than 100 times.

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April’s audience is mainly situated in the United States and the United Kingdom, between 25 and 34 years old and mainly female.

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The blogpost ‘A weekend in Oceanside: Where to stay, eat & play’ describes the stay at the hotel and recommendations on how to spend your time in Oceanside.

We stayed at the Holiday Inn Oceanside and could not be happier with our choice. The rooms were spacious, the staff was top-notch and the location is perfect for exploring Oceanside. It’s only a 5 minute walk to the harbour and a 15 minute bike ride to the pier and downtown area. The hotel’s onsite restaurant & bar, ARYANA, offers breakfast, dinner and a nightly happy hour. The hotel also has a pool, gym and rooftop deck, where you can enjoy a sunset cocktail.

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