COLLAB IN THE SPOTLIGHT

Zion Ponderosa X Brittany Williams

The ultimate national park experience

Marie Martens
Jan 5 · 3 min read
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is a 4,000 acre ranch resort, literally bordering the east boundary of Zion National Park. The great accommodation, endless recreation, and friendly staff make it the perfect place to explore the National Park.

is a content creator, writer, and mother living in Santa Barbara, California. As a visual storyteller, she enjoys working with hotels to create beautiful, memorable content that aligns with a brand’s philosophy. Her health-conscious lifestyle, travel imagery, and authentic engagement has attracted a dedicated community. She shares content around travel, motherhood, green living, adventure, and creating your best life. She creates content with her partner, Matt Kleiner, a travel cinematographer and director who has worked with some of the most recognized brands in the world. Brittany is also a professional writer for various publications and writes a lifestyle blog, . When she’s not working you can find her traveling with her family, playing with her one-year-old daughter Olive, or relaxing somewhere tropical (or at least somewhere with a beach!)

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The collaboration

The owners of Zion Ponderosa were mainly interested in posts that focus on the scenery and activities in the region. In return they provided:

  • Lodging for 2 people for 2 nights
  • Breakfast
  • A jeep tour
  • Canyoneering tour
  • Horseback ride
  • Zip line, climbing wall & mini golf

The results

Brittany shared 3 social media posts with her of 37.000 followers and a blogpost describing her stay at the ranch. The social media posts received more than 7.000 likes and 300 comments on Instagram. The blogpost was read more than 3.800 times (so far).

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Insights of Brittany’s Instagram audience

Her audience is mainly situated in the United States and the Philippines, between 18 and 34 years old and mainly female.

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The blogpostdescribes the lodging options at Zion Ponderosa, a review of the restaurant and a recap of different activities the ranch has to offer.

“It was great connecting with Zion Ponderosa Resort through Hotspot! I’m a content creator, writer, and mother in Santa Barbara, Ca. I’ve been sharing travel content on my blog and Instagram for years and was grateful to join a platform that specifically connects travel creators/bloggers with hotels! When Zion Ponderosa contacted me through hotspot we discussed the collaboration and I was in Utah the next month! We had an incredible trip to Zion National Park and stayed at a beautiful vacation home at Zion Ponderosa. It was great capturing everything the resort has to offer. They were a dream to work with!”

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