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Technology Killed the Physical Store

Kate on Tap No. 1

Kate Ferrara
Feb 9, 2016 · 5 min read

“The product itself is not special. I don’t like to think that I sell products. I like to think that I sell the ritual, the wisdom. My customers don’t shop here to purchase things necessarily. My customers come here to ask questions.”

This man is selling the experience, and people are loving it. He is giving them a reason to get out from behind their computers and have conversations. This has kept me thinking about how or where we, as people and experience designers, are building our experience database. Is it with people or computers?


House Built

Musings of a cross-disciplinary studio leveraging intuition…

Kate Ferrara

Written by

Design thinker, whiskey drinker. Design Lead, House at Andculture in Harrisburg, PA.

House Built

Musings of a cross-disciplinary studio leveraging intuition and design to build foundations. A division of Andculture. http://house.andculture.com

Kate Ferrara

Written by

Design thinker, whiskey drinker. Design Lead, House at Andculture in Harrisburg, PA.

House Built

Musings of a cross-disciplinary studio leveraging intuition and design to build foundations. A division of Andculture. http://house.andculture.com

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