You’re Probably Not As Relatable As You Think

Heather
Heather
Feb 18, 2016 · 1 min read
Image for post
Image for post

I’ve lost track of how many websites keep tabs on the number of cups of coffee a company consumes. It was cute the first time it was done. Now, it’s just annoying.

I love when a company personifies itself. It instantly feels more personal and relatable. But how exactly is a coffee counter supposed to relate to me, the customer? Cool, we both drink coffee. Or maybe you just need a lot of caffeine to make it through your day. As a customer, that doesn’t make me feel emotionally connected to your brand at all.

You can’t just personify your company. You must, in some way, personify your customer and make it relate to your company. What does your customer want to know you’re doing that somehow has an effect on him or her?

Your coffee counter is cute, but you’re overly commoditizing your brand. What was once a Furby on the aisle endcap is now in the .99 bin. When it comes to sharing who you are as a brand, make it count.

Take a Bite is a series written by Heather that delivers bite-sized ramblings about all things UX, design and the like.

#takeabite #housebuilt

House Built

Musings of a cross-disciplinary studio leveraging intuition…

Heather

Written by

Heather

Lover of John Hughes films and carbohydrates. One half of house.andculture.com

House Built

Musings of a cross-disciplinary studio leveraging intuition and design to build foundations. A division of Andculture. http://house.andculture.com

Heather

Written by

Heather

Lover of John Hughes films and carbohydrates. One half of house.andculture.com

House Built

Musings of a cross-disciplinary studio leveraging intuition and design to build foundations. A division of Andculture. http://house.andculture.com

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store