Chicago Music Video Premiere: mtvghosts’ “promnyte” by DIY Video Duo New Trash
It’s a Chicago-made video for the Chicago-based art-pop band
by Katie Ingegneri
Photos by Joey Abreu
I’m excited to be premiering a new music video that’s heavy on the Chicago DIY vibes: created by local video duo New Trash (Connor Wiles and Nat Alder), for established DIY experimental art-pop favorites mtvghosts. The video for the song “promnyte” is off of mtvghosts’ new album “I/O,” which will be dropping this summer.
Connor gave me some great insight into the production process for the creation of this video, so I’ll let him take it away:
New Trash is pretty much a two-man operation (we produce, direct, edit, etc). The video was shot in February in Nat’s studio apartment. We covered the entire apartment in cardboard and rugs on the walls in order to give the apartment a sense of displacement and unease.
We shot with a four-person crew: ourselves as director/producers, Monica Mejia as our killer cinematographer, and Lucinda Harstrick as Cam Op/1st AC/Gaffer. It was great to work with the band as our actors, along with Squeak Mariah, a local Second City performer. Everybody was game for the insanity. All of our shoots are typically one-day shoots, but this video was a great opportunity to mix it because we went to a few mtvghosts concerts with Squeak to film footage that we could implement physically during the primary shoot in the apartment.
Connor goes on to say, “When we first heard “promnyte,” we were stoked. There’s such a sense of controlled discord that Donnie and the rest of the band were able to distill into a three-minute song. It was so unique, with the jumbled language vocals. We had a great time working with the band to find ways to match the visuals to the insanity of the song.”
Check it out!
You may notice that the video has a very unique sound, which bandleader Donnie Love discusses below:
Recording “I/O” has been really exciting yet worrisome at times. Gibberish as a Second Language sounds like a Sci-Fi comedy concept (it is). New Trash supported our decision to gurgle and squeak, and their support has certainly legitimized the Gibb in modern times. Working with them has been refreshing and inspiring for “I/O”’s pomp. We hope you enjoy the record upon its release, and may your own unique story unfold! — Donnie, MTVG
Overall, the whole package is a unique, exciting and disorienting standout in the midst of the offerings of today’s Chicago rock scene. I can’t wait to hear the rest of the album and see more from New Trash!
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