How interactive live streaming is removing the barrier between audience and show

The next gen format that puts young people in control

Eli Stonberg
Aug 13, 2019 · 18 min read
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The Interactive Live Streaming Feedback Loop

What is interactive live streaming?

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Interactive live streaming can give the audience a say in the story

Why now?

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A slide from Mary Meeker’s 2019 Internet Trends report
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Young people don’t watch cable, but you didn’t need a graph to tell you that

What interactive live streaming is not

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Black Mirror’s “Bandersnatch” on Netflix was a watershed moment for interactive media

interactive video : single player gaming

::

interactive live streaming : co-op gaming

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The 2019 Fortnite World Cup peaked at 2.3 million viewers on YouTube and Twitch
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The future of live TV is social and playful and arriving right now

The History of Interactive Live Streaming

Crowdplay

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up, up, down, down, left, right, left, right, B, A
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Batman The Telltale Series featured Crowdplay co-op mode for up to 2,000 players on one screen
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“El Hogar Es Donde Esta La Casa” (a.k.a. The Home Is Where The House Is) — a C.Y.O.A Telenovela on FB Live
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Bernie Su’s Artificial invites the audience to make consequential story choices using polls

Interactive Chat

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The Twitch chat for the Bob Ross Stream
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Chinese “Bullet Chat”

Harassment

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PaladinAmber interrupts her gameplay with Breaking News segments aimed to call out harassment in the chat
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Twitch’s Automod allows the streamer to set their own chat filters

Co-Streaming

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Two rappers, an NFL player, and a gamer walk into a bar…

Interactive Live Streaming Use Cases

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Quiz Khalifa aka Host Malone aka Trap Trebek aka Regis Trillman aka Quizzie McGuire aka HQ’s Scott Rogowsky
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The real time gamification of exercise from Peleton
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Real time stat graphics let us know that this long 2 is not a good look for the Greek Freak
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Salty Bet brings your wildest “who would win in a fight” fantasies to life using AI
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Twitch chat displayed as trippy concert visuals within a virtual listening party from the WaveXR and REZZ
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Would you rather watch a 30 second ad or tell a brand what car to blow up?
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Interactive live stream graphics allow the fans to play along in the chat
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LilyPichu “Just Chatting”
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If a key to the 2020 election for democrats is inspiring the youth vote, politicians would be wise to live stream
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Our predictions for the future of interactive live streaming, expanding upon the Betaworks Live 3.0 framework

What’s next for interactive live streaming?

The chat is often more interesting content than the show itself.

Hovercast

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