Helpful Tips and Advice From Mention’s Content Marketer

Joei Chan is the Content Marketer at Mention, a real-time monitoring app that helps you find insights to make better decisions for marketing, sales, customer support, and product development.

Joei, who is orginially from Hong Kong but currently lives in Paris, received her Bachelor’s Degree in English Literature, and writes for several blogs such as: Mention blog, HubSpot blog, Business2Community, and Convince & Convert blog. To get to know her better and how she works read on in the following interview.

What does your daily routine consist of?

I’m not really a morning person. So I wake up at the last minute and pretty much rush out of the door. Before I go to bed I used to play with my phone, but I stopped since it started to affect my sleep. Now I listen to audio books before I sleep instead.

What’s your favorite blog, and why?

I love everything written by the folks at Velocity Partners. They write with a lot of personality and great sense of humor.

I also enjoy reading Rand Fishkin’s wife, Geraldine’s Everywhereist blog. Her personality bleeds through her writing. They both are awesome people.

What’s one of your favorite books? And if you’re reading a book now, what is it?

Favorite book for work: Everybody writes by Ann Handley. The book answers the whys and hows of content writing. It’s a must read for content marketers and writers!

My favorite book: The Kite Runner by Khaled Hosseini — I love books that make me cry. And this one made me tear up the most.

Currently reading: #AskGaryVee by Gary Vaynerchuk

What’s your favorite advice you’ve ever received?

I wouldn’t say advice, but my favorite quote is:

“Never do anything by halves if you want to get away with it.
Be outrageous. Go the whole hog” — by Roald Dahl

What are your top 3 work tools/apps that you can’t live without?

  1. Google Docs — writing and organizing all my content writing
  2. Mention — tracking all my mentions, find content ideas, stay on top of industry trends
  3. Buffer— automate social posts and track engagement

What is the hardest challenge you’ve faced with content marketing?

Content distribution and promotion were my hardest challenges. Writing good stuff is not enough — you got to make people read them! That’s why I use Start A Fire.

Do you listen to music when working? If yes, what do you listen to?

Yes! The kind of music changes according to how far my deadline is. Usually I’d go to Spotify and choose coffeehouse or mood-boosting music. But when the deadline is near, I listen to “concentration alpha waves” on YouTube. It’s quite hypnotizing and helps me concentrate. My best deadline-fighting pal.

What’s your favorite and least favorite thing about being a content marketer?

I love that we can never run out of content to create because the possibilities are endless. However, I’m not such a big fan of the metrics side of things. But they are important to prove what we’re doing works. So it’s a necessary evil 😉

Do you have one rule you try to stick to?

A rule I stick to in my life is: Do not judge! We don’t know the whole story of where other people came from.

One hack that you that you can share with us that might help out other content marketers.

Get Blinkist — it’s the best app to keep learning even if you have no time. They break down and summarize non-fiction books. You can finish a book in 15 mins. If it takes you 30 mins to go to work, you can literally “read” 4 books a day using Blinkist. My favorite books of Gary Vaynerchuk and Jay Baer are on there too.

What do you do when you are feeling stressed out or overwhelmed from work? How do you handle it?

I’d like to say I go to the gym and sweat it out, but mostly I just binge watch Netflix. I must say it’s quite effective.

You can follow Joei on Twitter.

Originally published at on August 21, 2016.