How This Works co

How This Works co

Skipper Chong Warson

Interviewing customers: the unsung superpower that your product company needs right now

Customer interviews 101: Product teams are building for themselves, not customers needs, desires, or pains from HTW co. 1 in a series of 4.

May 6

A comic showing three men in an office setting. One man in a red shirt confidently declares ‘If I were our teenage girl target, I would LOVE our new product.’ Another man asks ‘Have you actually talked to any to make sure?’ A third man responds ‘What? And leave this room?’ This illustrates how product teams make assumptions about their target audience without actually speaking to them. Drawn by Tom Fishburne, this comic is featured in Giff Constable’s ‘Talking to Humans.’

May 6

Skipper Chong Warson

Understanding creativity, structure, and balance with Eames, design thinking, and Newman’s Squiggle

Design isn’t magic. But watching a skilled practitioner at work can feel magical — the way each move seems effortless, whether about them…

Feb 12

Charles Eames’ design diagram for the 1969 exhibition: What is Design? at the Musee des Arts Decoratifs in Paris, France

Feb 12

Skipper Chong Warson

How Adaptive Path and Margaret Gould Stewart helped me build and manage teams remotely

How attribute cards, made by Margaret Gould Stewart and refined by Adaptive Path, transformed remote team-building & collaboration for me

Dec 13, 2024

Kristin Skinner and Peter Merholz holding four (4) attribute cards each, photos from their book, “Org Design for Design Orgs”

Dec 13, 2024

Skipper Chong Warson

Damien Newman’s “squiggle” as a critical look at design thinking

You knew it was coming, I’m a designer, after all. Here it comes: let’s talk about design thinking.

Oct 22, 2024

The “squiggle” as labelled by Newman with two phases (on top: noise/uncertainty/patterns/insights vs clarity/focus) and three sections (on bottom: research & synthesis vs concept/prototype vs design)

Oct 22, 2024

Skipper Chong Warson

Hi, we’re How This Works co (with a gift for you)

Grand opening, soft opening — where did we put those giant scissors again?

Oct 18, 2024

A (re-)grand opening sign — photo by Tim Mossholder

Oct 18, 2024

Skipper Chong Warson

Unlocking collective power with workshops, HMWs, and BHAGs

Tackling complex challenges

Oct 14, 2024

Box of Sweethearts candies with a heart-shaped candy reading ‘DREAM BIG’ in bold red text, surrounded by colorful pastel heart-shaped candies spilling out by Kenny Eliason

Oct 14, 2024

Skipper Chong Warson

The mystique of innovation

How creativity intersects with desirability, viability, and feasibility

Oct 11, 2024

The mystique of innovation

Oct 11, 2024

Skipper Chong Warson

What is a workshop and what it isn’t?

A meeting or brainstorming session, for instance

Oct 7, 2024

A design sprint, as formulated by Jake Knapp at Google Ventures and written about in “Sprint,” is one such collection of activities designed to culminate in a proof of concept (POC) that gets lightly tested with some number of users — photo by Gautam Lakum

Oct 7, 2024

Skipper Chong Warson

The art of embracing chaos: understanding creativity through the ‘squiggle’

Getting started, or moving from potential to kinetic energy

Oct 4, 2024

The process of design squiggle by Damien Newman, thedesignsquiggle.com

Oct 4, 2024

Skipper Chong Warson

Rethinking meetings, why they don’t work

Identifying the core issues with meetings and offering four practical improvements, plus insights from top tech leaders

Oct 3, 2024

Photograph of an office building by dylan nolte

Oct 3, 2024

How This Works co

Musings and writings from How This Works co about product, strategy, design, workshop facilitation, team dynamics, and technology

Editors

Skipper Chong Warson

Product strategist, designer, and facilitator at How This Works co, host of the How This Works show. Fjord, thoughtbot, SoftServe, and Shep (acquired) alumni.

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