E: EDOKORO FOR THE PEOPLE
EDOKORO IS THE JAPANESE ATELIER IN PALACE THAT PRODUCED PAINTINGS FOR THECOURT AND NOBILITY BEGINNING IN THE MID 9THCENTURY. YOUR STUDIO IS YOUR EDOKORO! THE ART WORLD IS YOUR COURT ANDNOBILITY!
You probably want people to believe you make art for yourself. You don’t care about what others think of your work. You do your thing. Take it or leave it! Undoubtedly the best way to generate original ideas! You might not care about what all people think of your art, but you still need to track down those who will take it and not leave it.
Your hardcore fans get it because they’re like-minded followers! Ask yourself who you’re creating for and how you’ll reach them. Finding your audience can help you develop aclearer vision of who you are and what you need to distill of yourself. Your fans are a barometer of success, and they need specialtreatment. Fans are the reason you survive.
Hardcore fans are your blood! Offer them exclusive deals and special experiences. When conceiving leroybrothers.com, we planned to reward users with money. Every week, $250.00 for three selected users! A $39,000 a year giveaway! But is it art? Then Leroy Brothers awarded sculptures worth $1,000.00. More cost to us, production and transport included, but a smarter marketing concept! Then we realized we needed to offer something more than material gifts. Luxury in the new youth culture is not only about expensive goods anymore.
Luxury has become more social. Belonging to a certain group. Experiencing something personal. Travelling! Stuff that enriches life! Emotional! So,adding fans’ names on art for them to become part of the work andreceive credit for the world to see. So they could proclaim, “I’mincluded in an art show in Paris!” You’ll read on the paintings,“posted by x + home country + date of submission”. In other words, we grant honour on those who grant us theirs’! Still not satisfied with the system of reciprocal reward, we conceived aonce-in-a-lifetime experience for our biggest fans and decided totreat one winner exclusively. Once every 10,000 hours, a bit more than a year, one invested winner will not only receive a major artwork — a Leroy Brothers painting worth $10,000 — but will also be invited to a major show where the winner will be treated as aguest star at the opening, wherever in the world that is. Return ticket, hotel and all other travel costs included.
A once in a lifetime experience to feel what it’s like to be an artist at an event to be remembered forever!
