G: GLITTERSPOTTING

DON’T YOU LOVE NIGHTCLUBS, SPOTTING PASSING BY GLITTERATI FROM YOUR STRATEGIC STOOL? INSPIRATION IN YOUR FACE, GET INSPIRED EVERY MOMENT!

“I’ve walked a lot in the mountains in Iceland. And as you come to a new valley, asyou come to a new landscape, you have a certain view. If you standstill, the landscape doesn’t necessarily tell you how big it is. It doesn’t really tell you what you’re looking at. The moment you start to move, the mountain starts to move.”-Olafur Eliasson

Inspiration is not the same for you as for someone else. What’s inspiring? A tree? What you make from a tree? Your brain constantly captures information. How conscious are you of that information? Does inspiration pass you by, going straight to your subconscious? Or do you take note of everything, storing the world around you on the easily accessible shelves of consciousness?

Information is inspiration. Inspiration is rehashed information. Most information is recorded audio-visual in the brain. Image and sound is what we remember easily, so it’s no surprise most art relies on seeing and listening, not smelling or feeling. Possessing a high level of abstraction, experiencing art composed of taste, smell, or touch is remarkable. Maybe more remarkable than a Malevich painting! But it’s hard to create and sell, chefs and fragrance creators taken out of account.

When you decide to work non-visually, be sure to produce complementary documentaries, explaining your vision and process! Enlarge your sketches in your little notebooks. Offer derivatives consistent with your work! Offer new perspectives to open new dimensions! Give sight to blind smell!

KoenVan Mechelen, the “chicken artist”, does it extremely well. Next to his scientific project (the search for a universal chicken or Superbastard), he creates fabulous iconoclastic sculptures, glasswork, installations and paintings about his chicks.

We do it too. Art on our website is painted in studios in China: a production process reflecting today’s economic globalization. We document the production process through painting, video and photograph. Derivations fascinate, revealing thought processes and sometimes magic behind the scenes. Documentations make art more understandable and accessible.

Make art to be understood on different levels so a wider range of people can enjoy your work, specialists to novices!

Art shouldn’t be a stupid blonde, but a smart one!