On Startups

A series about launching a startup, from inception through to exit strategy


5) Brand Co-creation

Branding can be scary territory for first-time entrepreneurs. Ditto strategy. In this issue I’ll look at one way to solve both problems at the…


4) Minimum Viable Product

There’s a lot of talk about how great MVPs are for validating assumptions and not so much about how to actually do it. Here’s our white…


3) Freakin’ Do It


“Doing is the best kind of thinking. They teach you to think a lot in school, but I think it's a little bit uh... overrated.”

2) Intrapreneurs


An intrapreneur is someone who uses entrepreneurial thinking within a large organisation or system. They replace slow and dumb with fast and smart when no-one’s looking.


1) Thinking Like a Startup


A startup - according to Paul Graham - is a company designed to grow fast. It needn't be a tech company, or anything to do with the Internet. It's not always a…

On Startups
On Startups

A series about launching a startup, from inception through to exit strategy

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