Lead with Prominent Brands
Published in
1 min readDec 6, 2016
After determining which departments customers prefer, begin developing strategies around products that can serve as anchor tenants and increase profitability for the entire department. Anchoring departments with leading brands can help improve the perception of credibility associated with your business. Brand retailers’ credibility helps to improve margins for the other products that don’t have an established brand. Small retailers may be able to double department revenues by finding the right brand to use as an anchor tenant. You can strategically place these anchor targets nearby retail beacons and other prime locations.
