How To Start A Video Blog: 4 Tips Nobody Told You

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5 min readDec 16, 2022

By 2023, many tips on how to start a video blog are out of date. Modern conditions for creating and consuming content are significantly different from those that were 3–4 years ago. Find out what has changed and how to create a successful video blog.

Why video blogs have changed

Many articles on how to start a vlog talk about the importance of using professional video equipment, the need to use quality microphones, and the complex video editing techniques. While recognizing the importance of quality equipment, we also pay attention to the real changes that have taken place in social media.

Plenty of vlogging platforms

In the mid-2010s, YouTube was the only popular platform for vlogging, so all creators created an account on this site. Using YouTube as a vlogging platform remains relevant today, but there are many alternatives. And if it is really important for YouTube to create content of the highest quality, comparable to the quality of movies on Netflix, then for Instagram and other social networks, video quality remains an optional condition.

Short videos

YouTube has always been focused on streaming long videos. The viewer turned on the video clip on the computer, leaned back in his chair and could calmly watch an hour-long special about the construction of high-speed railways.

The introduction of video on Instagram and the advent of TikTok raised the popularity of short videos, no more than 1 minute of running time. These videos are easier to create. Bloggers started filming more content for their vlogs, and this eventually led to the next change.

Content consumption rate

Users in 2023 are less and less interested in watching hour-long YouTube videos. Short, snackable content is far more popular. Viewers watch such videos to have fun, not to learn something serious.

Platforms with vertical video

Before Instagram Stories, shooting vertical video was considered a fun, unnecessary option on smartphones. Now, most creators start vlogging with vertical videos in mind. It is this aspect that is the fundamental factor why professional video equipment has not only lost its importance for vloggers, but can also be completely unnecessary.

Look at one particular example. Famous blogger Alex Hirschi, AKA Supercar Blondie started her YouTube video blog around the same time as her Instagram blog. She made her first car related Instagram post in 2015, which was also when the first video currently available at YouTube was posted. Her YouTube blog has grown to 7.3 million subscribers in 2023, and she has 9.8 million followers on Instagram. It is noteworthy that YouTube videos are gaining, on average, from 200k to 700k views. But her Instagram Videos get between 1.5M and 3M views, and some Reels have over 30M views.

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#1 tip how to start a video blog

Get ready to create a lot of content. When you start a video blog, your enthusiasm is enough to keep you engaged 24/7. Will you have the same strength 6 months later? If you’re not sure you can shoot the same number of videos regularly, start your vlog with as little content as you’re comfortable with. It is much better to regularly add two videos a week to your account than to post 10 videos in 10 days and leave your followers without updates for the next 20 days.

#2. Use available video equipment

Vlogging costs could be cut in 2023. It’s awesome, if you have a professional camcorder or a flagship smartphone. If you have an iPhone 6S that you inherited from your parents, don’t stop. Start shooting vertical videos. Remember that the algorithms of Instagram and other social networks do not evaluate the quality of the image, but the engagement of the audience. If your videos get viewed, you can always upgrade your hardware later.

#3. Look for an opportunity to make money on a video blog

In 2023, there are many opportunities to make money from your own content. Our TonPlace platform offers to all creators to earn money from subscribers. You only need to upload free videos for showing on the homepage and paid videos for subscribers. Free videos provide an influx of new viewers into your account, and paid subscriptions become your source of passive income.

You are free to upload videos on TonPlace on any topic. The terms and conditions of the site are much softer than on TikTok and Instagram. Create content that inspires you and earn money by having viewers enjoy your videos.

#4. Don’t be afraid to say what you like

Perhaps you doubt that people could understand your humor. Or you like an aesthetic that most people would find weird. Don’t think about how popular your account will be. Start a blog to talk about what you really love. Perhaps your audience will be small, but so loyal that even celebrities could envy you.

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Whatever you start filming in 2023 can attract followers. Create your blog on TonPlace, share videos and earn money from your content.