What to post on Instagram: most profitable 2022–2023 content
The social network continues to grow and develop, and remains a powerful platform for promoting business and personal brand. To keep up with your competitors, you need to constantly monitor new trends and adapt them to your account. Let’s talk about the most profitable Instagram content in 2023 and ways of its monetization.
Top Instagram content
“We’re no longer just a square photo-sharing app” — Adam Mosseri.
According to the head of Instagram, the success of competitors like TikTok and YouTube moved the company to transform the app into a more general entertainment service driven by recommendation algorithms.
He also added that in the next few years the company would focus on four key areas:
- Features for purchasing goods and services.
- Personal messaging and other communication tools.
- Interaction with content creators.
- Embracing videos, full-screen and immersive content.
With this statement, the head of the company announced the beginning of a new era with video content prevailing on the platform. It was in June 2021, before the introduction of a new section called Instagram Reels.
Today, in January 2022, this feed with short videos are capturing not only the younger generation, but also established bloggers and experts. And this is not the only way to watch and share videos on Instagram.
Let’s take a closer look at the formats of Instagram videos.
Instagram is a great platform to start your career as a content blogger.
Posting Instagram video features
There are five different formats of video content on the platform:
- In-Feed. You can upload videos in square, landscape, and vertical orientations to your account. You can choose a video of any format, up to 4 GB in size and up to 60 seconds in length.
- Stories. Stories are one the most popular types of content on Instagram. Most Instagram viewers look through these 15-second videos, without even going to the feed. Stories disappear after 24 hours, so this is a great opportunity to stir up interest in your Instagram account on a daily basis.
- IGTV video. Instagram video format, which was introduced in 2018 and which can compete with YouTube. Now you can watch long videos directly on your favorite social network.
- Live broadcast. Great and easy-to-use option that can further engage your subscribers in interacting with the channel and build trust with them. You can host a live webinar, chat with subscribers and answer their questions, or just show how your day goes.
- Reels. Feed with up to 30 second videos with distinct algorithms based on your interest in certain topics and activity on the platform. Film and edit short movies with a large base of audio tracks and the ability to upload your own original sounds.
These are the main tools for turning Instagram viewers into your loyal audience with video content.
Let’s move to some trending themes for content which will promote an Instagram account in 2022–2023.
Now the main content of instagram is short video
Instagram: content ideas
Posting videos is a good channel to attract free followers and attention to your profile. However, to become a successful Instagram blogger, you have to be aware of current trends and be able to create content on popular topics.
Here some tips on what to post on Instagram in 2023:
- lip sync videos with people pretending to sing or spoke to the playing music or some vocal passage from popular film or YouTube video;
- the quick cutting of beautiful photos or breathtaking videos to a viral audio track;
- cosplays videos with dressing up and copying facial expressions of popular mass culture characters;
- ASMR content;
- nostalgia videos depicting some memorable atmosphere: walks in the rain or a tram ride through the cozy streets;
- all sorts of educational content;
- dancing is always a great idea too;
- before/after videos where people show their progress;
- compilations of popular TikTok videos.
2022 has just begun and there are many interesting trends and challenges ahead of us. Don’t limit your imagination and one day you will be setting new trends yourself.
Finally, here are three pieces of advice for Instagram promotion in 2022.
Instagram promotion 2022
Lots of amassing content shared on Instagram over the years vanished without a trace. Moreover, due to the algorithm of the platform in some cases nobody even got the opportunity to get a glance. Today just making quality content is not enough; you should know how to promote your work.
Try one of these promotional methods to get to the top with your content in 2022.
#1 Instagram Feed
Just a couple years ago, most bloggers were trying to create a feed in a single style. Now this approach is completely outdated.
Instagram visual trends in 2022 — naturalness, simplicity, discreet processing and natural lighting. The feed should reflect the visual aesthetics and taste of the author, and not use imposed trends.
Instagram visual trends in 2022 — naturalness, simplicity, discreet processing and natural lighting
Promotion Instagram with other networks
Content distribution is the only way to become a successful blogger. Today, every famous influencer works with several platforms. This approach allows you to work with several target groups, create a diverse product and significantly increase income. Especially now, when there are many blogger-oriented resources with multiple content promotion tools.
Models in TonPlace don’t spend time and money on ads, but earn thousands of dollars every month. The platform’s algorithm shows free videos to an interested audience based on the preferences and relevance of the content, and not on the popularity of a particular blogger. Even a novice author with interesting work can get to the main page.
If you have a smartphone and desire to shoot videos, then you can start earning on TonPlace from the very first subscriber. You don’t need an advertising contract — earn money directly on monthly subscriptions, donations, live streams, paid messages and publications.
Working with third party resources can also push the creative boundaries. Unlike Instagram, TonPlace gives authors complete freedom to express themselves.
We welcome any content not prohibited by law.
Collaborate with other bloggers to promote your Instagram account
#3 Instagram Collabs
In 2021, Instagram also introduced the ability to create collaborative posts — Collabs. Such posts appear on both author’s accounts, likes and comments are common too. Also, the Collabs feature allows owners of two accounts to edit posts together.
To create collabs, you need to add a tag to the publication and select the option “Add collaborator”. After the second author confirms the post, it will appear on two accounts.
Take advantage of this feature and collaborate with bloggers with similar content themes.
Conclusion
The last couple of years have shown that Instagram can actively develop and, most likely, in the coming years there will be functions that we don’t even imagine. In any case, it is important to keep track of changes in time and actively use new opportunities to promote your account.
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