Ask People To Write Down This One Thing To Get Them Loyally Devoted to Your Cause
Everybody wants to change the world, yet why is it so hard for people to keep up the behaviors that make change happen? Just ask people to write down a promise — no fancy app needed.
Most people working on social change startups and projects make a terrible mistake. They simply “hope” their project will influence people enough to change the world.
When it comes to environmental issues, getting people to do the behaviors we need to save the planet is in a crisis. Studies show that upwards of 90 percent of people say they care about the planet — and more importantly, claim to do pro-environmental actions. But when people’s behaviors are measured, often no more than three percent of a population adopt pro-environmental behaviors such as installing solar, buying recycled paper, donating to a cause, or using less plastic.
Basically, the world is fucked up for this one reason — it’s easy to get people to care. It’s hard to get people to act.
Well, not that hard — if you know how to do it. There’s this one strikingly powerful behavior change tool anyone can use — and if you’re trying to change the world, you should be…
