Concept: Spectrum: This Screen Ranks Each Apartment in Your Building By Energy Use

How much energy do you use compared to the other apartments in your building? This screens is installed in the foyer of apartment buildings to rank apartments by their energy use, and rewarding good players with this simple psychology trick.

Katie Patrick
Sep 9, 2018 · 5 min read
Wall screen display of apartments listed by their energy use.

The Energy Wastage Problem

Inspired by Opower

Social norms: the only message that got people to change was the message that said “Your neighbors use less.”
Alex Laskey, Founder of Opower, talks about how social comparison gets people people to reduce their energy use while other messages fail.
Opower sample report that comes in your electricity bill.

How it works

Why it works

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