How to self-publish a book

Books need to be written, edited, designed, printed, marketed, sold, and distributed. Self-publishing can be fun and rewarding, but also frustrating and costly. This series shares our experience, the hard lessons we learned, and advice to save money and succeed.

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What we learned writing and self-publishing a book

Andrew Couldwell
How to self-publish a book
12 min readFeb 19, 2020

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Until a year ago, I had never in my life thought: I want to write a book. It wasn’t a bucket list item or a new year’s resolution. It was more a realisation that I had the material to do it… So why not? 💡

Page spread of a book
Our book! Laying the Foundations / Published October 2019

The seed

In November 2018, my wife, Meagan Fisher and I (Owl Studios) were invited to run a day-long web design workshop. One of the topics I planned to cover on the day was design systems. As I prepared for the workshop, one Keynote deck turned into two, then three. I had the crazy idea I could cram several years of knowledge and experience into a couple of hours. I was so wrong! On the day of the workshop, I cut one presentation altogether and blew over at least half of the slides in my remaining two decks. Clearly, I had a lot to share about design systems… 🤔

I figured I had three options:

  1. Do nothing and move on? So not my style!
  2. Write a series of long articles? There are so many articles on this subject!
  3. Write a book? ✅

As a person who works exclusively in digital, the thought of producing a physical object that will outlast me — that my future kids can hold in their hands and say “my Dad wrote this” —…

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How to self-publish a book
How to self-publish a book

Published in How to self-publish a book

Books need to be written, edited, designed, printed, marketed, sold, and distributed. Self-publishing can be fun and rewarding, but also frustrating and costly. This series shares our experience, the hard lessons we learned, and advice to save money and succeed.

Andrew Couldwell
Andrew Couldwell

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