How To Avoid Being Lazy with Your Customer Service on Twitter
Unfortunately, we've all experienced a moment of bad customer service that left us really angry. Whether you've been stuck on the phone for an hour with a customer service rep or can't get ahold of anyone at an organization, the feeling is always the same. Helplessness.
Twitter is often regarded as one of the main social networks for handling customer service issues for businesses. However, many of the businesses using Twitter to deal with customer service concerns today are still doing it all wrong.
Why is important to properly handle customer service concerns on Twitter?
According to Client Heartbeat, a dissatisfied customer will tell between 9-15 people about their experience. If a dissatisfied customer complains on Twitter or elsewhere on social media, it gives them the opportunity to reach more people with the story of their bad experience with a company.
Bad customer experiences are bound to happen even with the best companies, but what’s most important is how these issues are handled by the organization.
Many organizations claim to use Twitter for customer service purposes, but they aren't taking full advantage of the social network and in a sense, are being lazy with their outreach to…
