The Story On The YouTube Video

Sarah Mazal
3 min readMar 20, 2017

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YouTube has been a huge success since the early 2000’s. It opened up a world of endless possibilities for video sharing. Wether an ameture or seasoned film editorer, YouTube personalities have been on the rise since it’s conception. But what makes a good YouTube video?

To create a good YouTube video 3 things must be considered; the quality of filming, the direction, and the point of view. Without these major components the foundation of the video can get lost in translation.

Video in any platform is part of the art industry. With any art, aesthetic and message are key. One cannot be without the other. And the same is true for creating a successful YouTube Video. No matter the budget of the video, quality can be achieved through planning.

The quality of filming does not mean expensive equipment is the only way to go. With the advent tool of video editing via phone applications, any shot taking on mobile can go through major or minor reconstruction.

Your video can become highly polished to look profession with cutting, added filters, effects and audio refinement, creating a clear vision of the message. This can be seen in Joe Penna’s Bohemian Slide or The Glitch by Corridor.

The direction of the video is necessary to create clear purpose for the idea. Pop Culture today proves YouTube has gained fame with Video Bloggers and Podcast Show personalities. An example is from the YouTube archives video with Casey Neistat in Bike Lanes. Neistat’s Public Announcement follows the issue with traffic violations targeting bicyclist.

The last key to a successful YouTube video is the point of view. In Why The Boy in The Red Hat Made Me Cry by Gini Can Breathe touches on social awareness of body shaming from the creators voice. The video embodies the rise in the urgency for social awareness concerning human shaming.

The ultimate goal of a good YouTube video is to engage with the audience. Give the audience a reason to click and watch your video entirely. Create a frame that causes others to want to react. A YouTube video should be positively remembered for its quality, direction and point of view. Attract people by making them believe in your story.

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