How To Help Brands Increase ROI With Animated Commercial Videos

One of the key pain points faced by marketers is generating a decent ROI on their marketing/advertising campaigns.

Sadly, this is true for a majority of them due to reasons such as decreasing attention spans, lack of effective marketing tools, weak storylines, etc.

Now all those reasons boil down to only one thing: Finding a proven video marketing tool that helps you sail smoothly in today’s crowded media landscape.

Well, what’s better than leveraging the power of animation in the face of animated commercial videos? The Key Asset for any B2B or B2C marketer

Well, you might ask, Aren’t they similar to normal video ads?

Certainly, they are! However, since they are armed with the ability to demonstrate complex terminologies quickly through engaging visual elements, they help brands stand out.

There’s more to it. Scroll down below and find 4 actionable reasons why animated commercials can help you skyrocket your brand campaign’s ROI.

4 Reasons Why Animated Commercial Videos help boost ROI

Ad videos are known to be an effective form of marketing tool for spreading the word about a brand’s product.

Looking at the decreasing human attention span, it has become more important than ever for brands to grab the attention of their target audience effectively.

Since animated commercial videos offer a plethora of measurable benefits, check out how specifically they help boost ROI:

1. By improving Lead Generation

Animated commercials are known to carry interactive elements such as icons and pop colors that capture the attention of viewers easily.

Since the length of these videos is relatively short, they skillfully hold the attention of the audience and encourage them to take action.

By using commercials, brands can provoke actions such as signup on landing pages, downloading of E-books or whitepapers, opting for product trials, triggering app downloads, etc.

For marketers, they come out as a great choice for demonstrating a product’s functionality as something that is both informative and persuasive.

The best part is that their versatility allows them to be integrated at all stages of the lead generation funnel, thus making them an additional lead magnet.

2. By helping demonstrate Product features quickly

Certainly, it’s not necessarily required for animated ads to portray a sales-driven agenda.

Around 87% of marketers believe that they can be used to explain complex ideas in a way that is easy to understand.

This is because they can use visuals, metaphors, and storytelling to break down complex concepts into smaller, more digestible chunks.

This can be especially helpful for businesses that sell products or services that are difficult to explain in words.

Here’s how LinkedIn used a 2D animation video to demonstrate the workings of its tool, Sales Navigator:

LinkedIn Sales Navigator | Animated Explainer

3. By boosting Sales and Revenue figures

Apart from helping brands launch their products and generating leads, animated ads are also instrumental in boosting sales.

Here’s how they work: The ads viewers come across on the internet are not optimized as per the target audience's interests.

As a result, such videos get skipped within the blink of an eye, resulting in low CTR and wasted advertising efforts.

However, with animated commercials, brands need not worry as these videos are strategically curated to help improve Google & Meta Ad metrics through:

• Communicating the key message via a compelling storyline.
• Portraying the brand’s identity establishes relatability, thus boosting the CTR.
• Persuading BOFU viewers to take action, such as opting for free trials, signing up, etc.

On top of that, such videos also help brands with up-selling or cross-selling products, thus opening new avenues for additional revenues.

4. By engaging viewers and encouraging Action

For obvious reasons, the key agenda of using animated commercial videos for majority of the marketers is to encourage action from viewers.

And these videos do play their part in prompting video viewers to click the CTA button.

Since these videos carry engaging storytelling elements such as infographics and animated characters, they help hook the viewers’ attention with ease.

As a result, they become a vital instrument, as viewers likely tend to watch the complete video and remember it enough to take action in the future as well.

Here’s an example of a similar video:

CRED | Scan in Style | Animated Commercial

Animated commercials are much more than just normal advertising videos.

Given how these videos offer a results-driven approach to brands struggling with poor ROI, they can be integrated into advertising strategies for efficient results.

Due to the dynamic solution they offer to marketers, such videos help entertain, educate, and emotionally connect the target audience with ease.

Conclusion

To say the least, with animated commercials by their side, brands can confidently navigate the ever-growing digital landscape and ensure they stay at the top of their consumers’ minds.

Since it’s getting more complicated and equally difficult to hook the attention of the viewers and generate action from them, these videos can be of great help.