LUDO DAY CARE SERVICE

In Mexico the social and economical changes have had a huge effect on the labor force. there has been an increase in young single parents and both parents working. young people are moving into new cities to start their families; this effect has created a huge opportunity for day cares.

Young families are looking for day cares that can adapt to their daily routine and at the same time provide an educational value for their kids.

LUDO DAY CARE

“LETS BUILD A BETTER FUTURE”

This company would revolutionize Mexico’s day care service introducing them within corporative buildings while creating a new educational system that reinforces the physical play value and feedback generation.

HOW DOES IT WORK?

The day care focuses on the education program that is divided into two. one part of the program is to reinforce parental skills while the other program is to nurture kids development skills in the most efficient way.

This education program has been reinvented for new generations, changing into a digital environment. consequently; we have incorporated interactive smart toys and mat that can inform parents about their kids development

APPLICATION

VISION: Build a better future

MISION: create a better system of education for toddler development, facilitating day to day challenges

VALUES: EDUCATION, support, transparency, security

TIME LINE

BUSINESS MODEL

STRATEGY

Ludo will focus on delivering the day care service to companies, incorporationg their infrastructure within corporate buildings where the employees from multiple companies can make use of the service while leaving it open to the public.

Marketing strategy

Offline:

To increase credibility Ludo will provide conferences and talks with specialists that will be delived directly to parents each month.
Personalized service such as individual assistant, feedback application will be implemented to increase loyalty

Online:

• Create a blog that will serve as the data-base for the education system to reinforce the community of parents and add value to the educational system.

Growth strategy

• Ludo will grow exponentialy through out Mexico, opening at least one day care center each year.

Diversification strategy

• After Ludo is well known within Mexico the line of smart toys implemented in the day care will be sold directly to parents or other institutions.
• Selling books of the educational program

MOCKUPS

Website & blog