What is an early reviewer, and how do I become one?
Do you love to read? Does getting to see a book before it officially launches sound exciting to you?
In the past, reviews printed before a book was published primarily appeared in newspapers and magazines. But as the publishing industry has become more democratized, book reviews have as well.
You may have heard of “early reviewers” before in connection with newly released retail products, but authors and publishers also look for individuals to fill this role, often before publication, with the hope that the reviewers will help promote awareness and anticipation of a book’s launch.
Although authors and publishers may still query newspapers and magazines, many seek reviews from readers who are not connected to a specific media outlet — for example, industry experts, influencers, readers within the book’s target audience, and independent and emerging book reviewers. These readers are important because they can provide feedback, post reviews on product pages (e.g. on Amazon), and encourage word of mouth — and they may even have a blurb included with the book.
