How to Rebrand
Hey — you. Yes, you. If you’re reading this then maybe you’re thinking about change. Change is good. Change is exciting. Change is the only constant in life… So if you’re looking for change, let’s look at how to best go about actioning it.
Perhaps you’ve got a company which has evolved beyond what it started out as, and has new ambitions and dreams? Perhaps you founded a start-up on a shoestring and branding was the last thing you wanted to spend money on? But — now that your start-up is viable and has grown year on year — you’re wanting the brand and your company’s values, beliefs and aspirations to sing from the same hymn book.
Or perhaps you’re in the marketing department of a company whose brand you really think could do with a refresh. Yes, your CEO might not think it’s necessary, but you know that it is absolutely vital in communicating more effectively with your customers. And potential ones too.
It’s important to note that wanting to rebrand is not a bad thing — it’s actually a good one! It shows that you are aware that your offering could be better communicated. But make sure you know who you are as a brand, and what you are best known for before you embark on the journey. This is key.
We rebranded our company within a year (read about our rebrand here), and followed a basic set of rules to make sure we did it properly. We do this…
