Member-only story
The Real Reason You’re Not Succeeding (And What To Do About It)
It’s not what you think
We’ve been fed a lie. Or at least, a half-truth.
Since childhood, most of us have heard the same mantra on repeat: work hard and you’ll succeed. But look around. You’ll see plenty of people grinding day in and day out, never quite breaking through. And then there are those who seem to leap ahead without burning out or burning the midnight oil.
What’s the difference?
Albert Gray, a life insurance executive in the 1940s, studied top performers and boiled their success down to one brutally honest truth:
“The common denominator of success — the secret of success of every man who has ever been successful — lies in the fact that he formed the habit of doing things that failures don’t like to do.” — Albert Gray
Sit with that thought for a moment. Things failures don’t like to do.
Success Isn’t About What You Like to Do
It’s not just about passion. Or hustle. Or following your bliss.
According to Gray, the people who win are not driven by what feels good in the moment. In fact, they do the very things they, too, dislike — things most people avoid like the plague.
